The year 2016 was momentous for technologies related to Voice over Internet Protocol, and 2017 is expected to be another year of major expansion for VoIP, particularly within the business sector. Here are a few observations for the new year:
Despite numerous trend reports about how voice calls are taking a backseat to other means of communications such instant messaging, the reality is that VoIP is actually enjoying greater integration.
Voice calls by means of nascent VoIP software were very popular in the early 21st century thanks to applications such as Skype, Dialpad, and ICQ. A few years later, the mobile telephony explosion left VoIP on the sidelines, but it did not take long for the protocol to make a comeback when tech giant Microsoft acquired Skype.
Video conferencing apps such as FaceTime and Google Allo are effective thanks to VoIP infrastructure. Mobile-to-mobile video conferencing sessions are becoming standard, and the next step is to take them to the web.
A Web RTC example would be a pizza delivery business in the High Desert. Let’s say a customer in Victorville wants to place an order from her smartphone; with Web RTC, she would only need to visit the pizza shop’s website without having to dial a number or launch an app. Tapping a specific button would initiate a video or voice calling session hosted by the pizza shop’s VoIP platform. The customer only pays for her wireless data charges.
In the example above, the pizza shop would answer Web RTC calls from a special unified communications platform connected to a customer relationship management (CRM) module that can record preferences in toppings, crust, address, and directions.