Campaign Tracking Numbers
Assigned numbers that associate inbound call activity with a named campaign or source.
Assign a phone number to a named campaign, advertisement, or source and route inbound calls to a configured destination. Reports can associate call activity with the assigned number, but a call does not by itself prove which exposure caused it, whether it converted, or how much revenue it produced. Full ROI analysis also requires campaign cost, conversion, and revenue data from the relevant business systems.
Key Benefits
- Assign a distinct number to a named campaign or source
- Associate inbound call activity with the assigned number
- Route each number to a configured business destination
- Review available call reports by assigned number
- Export call activity for analysis with other marketing data
Common Use Cases
Google Ads and digital marketing
Print advertising and mailers
Billboard and outdoor advertising
Trade show and event marketing
Create an Attribution Plan for Every Number
Assign each tracking number to one named campaign, channel, date range, owner, and call destination. Decide whether the number will remain in use after the campaign so published materials and returning callers have a documented route.
Test each number during open and closed hours, including its destination, caller handling, voicemail, and any approved overflow path.
Confirm number availability, routing, report fields, retention, ownership, porting implications, feature packaging, and recurring or usage costs with SonicVoIP.
Treat a call as evidence that the advertised number was dialed, not proof of revenue or campaign success, and define any further attribution process separately.
Campaign Tracking FAQs
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Plan This Feature with the Phone System
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